Social media has been one of the best and easiest areas to get targeted traffic from. For last couple of years, with the web 2.0 boom, social media has grown wildly. With this growth in social media, getting targeted traffic from it has also become tricky. Now you can’t just achieve targets simply by throwing your links, instead you need a strategy. This is what we call social media optimization.

Here’s an overview of a successful social media strategy that may help you:

• Content is still king; create content that can travel as much as possible. Something controversial, tutorial, web help, interactive design or a give-away can attract attention at social media instantly.
• Don’t forget that you need backlinks in any case, because links are the only way for your long term survival.
• Targeting your audience is very much important. Spreading content blindly will only waste your efforts. Research and analyze your audience at first, and then develop content accordingly.
• Be real. Don’t try to be over smart by misleading users, because web users now days are more intelligent than ever before. To play with your audience, you need authenticity, usefulness and something that creates value for them.
• When you ensure all the above, you must gain users’ trust, i.e. in terms of user reviews. Take this feedback positively to bring improvements, and you’ll have profits in long run.

Developing Targeted Content:

Well, at first make sure that you’ve targeted content on site. Non targeted content may bring some traffic but it won’t stay on site and so you cannot have better conversion rate. Targeted content is something that your user is exactly searching for. Here keywords play most important role. You actually target content with the help of keywords that users use to search your site. Identify your keywords through Google Keyword Tool and or SEO Book Keyword Tool. You can always the ups and downs and latest trends via Google Insights For Search. Develop a content that’s comprehensive. Now if it’s too long that you feel your user may get bored, split it into many useful parts.

Targeted Content Placement:

You’ve developed top quality content, but if it’s not placed rightly you may not get success in increasing your search engine traffic. So, be sure that you’ve placed the content while following basic SEO guidelines. Here m’ repeating these guidelines again:

• Title is the most important place to have your targeted content in, so make sure that your targeted keyword appears once in the title, preferably in the beginning.
• Your page must have a meta description, which should contain the targeted keyword in it.
• Having a H1 tag with your targeted keyword in it is a big plus. Must have it!
• Your body content is one of the most important placements. Be sure that your targeted content appears rightly within body section, targeted keywords appear with proper density in this area, preferably 3% to 5%. You can also highlight your targeted keywords by bold tag.
• Always place some internal links, i.e. links to relevant content within targeted content page. This will help you reducing bounce rate and so you can better monetize the page.

Some DONTs:

• Do not overstuff your content with keywords.
• Don’t be verbose, and make things simple for users.
• Don’t forget to spread your content on social bookmarks.

One thing you must know that Alexa measures only that part of web traffic that comes via Alexa toolbar. There’re million of internet users who use Alexa toolbar, but many do not, so you can’t say that Alexa ranking is 100%. Anyways, here the question is how to increase Alexa ranking of a website instantly!

Since, Alexa ranks websites based on toolbar data, you can take an edge by installing toolbar yourself. Also ask your friends and co workers to install the toolbar. Place a message on your site urging your users to install the toolbar too. When there’re so many people with Alexa toolbar, visiting your website./blog daily, The traffic ranking for your website/blog improves in Alexa Database and is shown in next update.

Well, for me a quality back link has following attributes:

• Comes from a reputable source, i.e. a website with good quality content
• Must not have ‘nofollow’ tag
• Resides within text content.
• Is wrapped in an anchor text
• Comes from a page with high PR
• Is placed on a relevant site or is in relevant content at least
• The page where link is placed gets updated frequently
• Comes from an authority site
• The page where link is placed has enough backlinks

A quality backlink can either have all of the above attributes or at least few of them.

Well, here in this article I’ll discuss three major ways that can earn you good money while Facebooking. Here it goes:

Facebook Groups: You can make money with Facebook groups in different ways. Just create useful general or niche specific Facebook groups, promote them well, and have a good number of members within them along with quality content and interaction. Once you’ve an authority group, you can either see it or get paid for advertising.

Facebook Fan Pages: Making money with Facebook fan pages is quite similar to that of Facebook Groups; you build up a fan page, promote it, have fans and then monetize it or sell it.

Facebook Games: Specifically if you’re a developer, you can go well with it. Throw your game on Facebook, make most features free, and monetize a few either directly or indirectly with some advertisement support.

It’s more viral in nature and your part of marketing effort is comparatively easier here. You create a fan page, and update it with same interesting content you post on your blog, and people get notified about it right in their Facebook Home. The more interesting content is, the more people will share it with their friends.  Well, here’re some useful tips to make your fan page marketing more successful.

• Do not send a fan request to your friends right after creating the fan page. First fill it with useful content.
• Do not forget to send fan request to your IM contacts and ask them to share the page.
• Update your fan page regularly with interactive content.
• Promote your fan page with Facebook advertising using discount coupons.
• Do place a link to fan page on your blog.
• Be an active participant on your fan page.
• Promote your fan page on social bookmarks.

You can add up more efforts depending on the type of page!

A story with quality content when gets a good number of diggs is admired by Google and so is brought on top for relevant search results. Here I’ll tell you what effort you need to do on Digg so that your story gets at top in SERP results. Here it goes:

• While submitting your story to Digg, make sure that the title contains the keyphrase you want to rank for.
• Having the keyphrase in story description is a plus.
• Your title should be enough good to attract attention and so diggs, better is to make it a question, something factual, an offer or anything that can excite the users.

Now comes the part to get more diggs; here you need the real hard work. Here’re some ways you can get more diggs on your story:

• Send your story’s Digg URL to your IM contacts online, and ask them if they have any story to share with you.
• Share your Digg story on Facebook, and ask friends to Digg it if they liked it.
• Share your Digg story on other bookmarking sites where you’ve more contacts. Ask them to dig and comment on your story and share their stories with you.

Your quality story on Digg with a good number of diggs will surely entertain you with top search engine ranking instantly and so traffic.

Sending a ping to content syndication networks each time you post a new blog entry is a great way to get noticed on hundreds of sites, but you must not spend hours to send pings manually too. Here it comes the time for automation. All you need to do is to go to your wordpress dashboard, then go to settings, and click writing options. You’ll see ‘Update services, there paste this list and all the syndication networks will be instantly notified about update on your blog:

http://rpc.pingomatic.com/

http://blogsearch.google.com/ping/RPC2

http://1470.net/api/ping

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.moreover.com/ping

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://bblog.com/ping.php

http://bitacoras.net/ping

http://blog.goo.ne.jp/XMLRPC

http://blogdb.jp/xmlrpc

http://blogmatcher.com/u.php

http://bulkfeeds.net/rpc

http://coreblog.org/ping/

http://mod-pubsub.org/kn_apps/blogchatt

http://www.lasermemory.com/lsrpc/

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.blogmura.jp/rpc/

http://ping.exblog.jp/xmlrpc

http://ping.feedburner.com

http://ping.myblog.jp

http://ping.rootblog.com/rpc.php

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://ping.weblogs.se/

http://pingoat.com/goat/RPC2

http://rcs.datashed.net/RPC2/

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.pingomatic.com

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://www.a2b.cc/setloc/bp.a2b

http://www.bitacoles.net/ping.php

http://www.blogdigger.com/RPC2

http://www.blogoole.com/ping/

http://www.blogoon.net/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://www.blogroots.com/tb_populi.blog?id=1

http://www.blogshares.com/rpc.php

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php

http://www.newsisfree.com/RPCCloud

http://www.newsisfree.com/xmlrpctest.php

http://www.popdex.com/addsite.php

http://www.snipsnap.org/RPC2

http://www.weblogues.com/RPC/

http://xmlrpc.blogg.de

http://xping.pubsub.com/ping/